In the diverse environments of the Internet age, brands and marketers must become “navigators” who remain sensitive at all times to safeguard customer gateways. Factors, including website, social media, and public perception, all need to be managed to respond to various changes as content innovation and strategy adjustment continue to take place. Before all this, however, the niche of online management lies in first building a strong and stable enough ship.
Currently, 5×RUBY Company Ltd. is the most representative network development technology company in Taiwan. The co-founders Mu-Fan Teng and Zi-Hao Chao have specialized in the field of Internet technologies for many years. As Teng commented, “Many enterprises think network development is about website and social media management. However, it is more important to create a good website environment for consumers to have a positive experience with their visit!” A strong ship is needed to create positive network effects that keep consumers using the website platform.
There are three important things that enterprises often overlook in thinking about Internet development strategies:
1. Building A Brand Image: In the Footsteps of the New SEO Evolution
“Speaking of brand image, the most intuitive thing is the content that comes up in a Google search for brand name and relevant information.” Teng explained this is the most basic image problem. Many brands wish to increase search ranking and customers also realize the need to do SEO (search engine optimization). However, they do not know which methods to adopt, and their understanding of SEO is often not up to date. This is unfortunate because SEO has become unimaginably complex with its evolution toward structured data (advanced search engine optimization).
Let’s take the description on the Google document as an example. To conduct SEO for a cooking recipe, it would be necessary to add a tag to every recipe-related element, such as calorie, cooking time, food ingredient, and other keywords. This makes it easier for consumers to find the cooking recipe in their search.
Nowadays, most consumers use Google or Facebook to access the Internet through either a computer or smartphone. Technical development teams make huge efforts to meet the rules and criteria set by these tech giants. There is a reason why brand customers should let the “professional team” formulate the network development strategies for them. Teng believes that well-executed SEO is the first step to building a brand image.
2. Increasing Website Rating: Speed is Everything
Other than SEO, some customers also expressed an interest for AMP (Accelerated Mobile Pages) although they do not know where to start or how to maintain it in the long run. According to Ya-Hsiu Chang, the executive director at 5×RUBY Company Ltd., “Many big companies and even multinational brands do not have a high website speed. The website loading speed is something that cannot be overlooked in website content management.” Teng also added that Facebook Instant Articles is also working on similar things by providing highly interactive services to users at a loading speed faster than ordinary webpages.
The website loading speed not only affects consumer favorability, but is also directly related to “website rating.” A higher rating gives the website a better ranking in consumers’ Google search, hence the loading speed can be seen as the foremost index of Google search ranking. “While content marketing is very important, the key point is whether or not the brand content can be located and distributed by search engines.” Chang believes that brands should consider the most suitable optimized solutions at various phases while formulating network development strategies.
For brand customers or marketers who want to test their website ratings, the website status can be analyzed through Google’s website rating tool, Lighthouse, or web page speed optimization platform, Page Speed Insight.
3. Implementing Information Security: Retaining Consumer Trust
“Everyone knows information security is important, but the key lies in whether there is the awareness to implement it.” As Chao expressed, information security incidents have never ceased to occur both locally and abroad. Some brands think the mere implementation is enough without focusing on the level of implementation and satisfaction of enterprise requirements. The most common “personal information leakage” is not only related to consumers, but it also has a significant impact on brand image. The case is even worse for e-commerce suppliers as it directly reduces consumer trust in a brand, potentially resulting in enormous losses.
For enhanced protection against information security, brands can first use “system vulnerability assessment tools” to review potential loopholes and crises, as well as rely on professional information security personnel. As Chao commented, “We have helped many customers devise information security solutions in the past and safeguard against network information security issues. Hence the company has well-experienced engineers. Any enterprises or marketing personnel with concerns about information security are welcome to consult us at firstname.lastname@example.org.
Brands are recommended to include the above three points in the implementation plan during network strategy formulation. Once the ship has a strong basic structure, it can carry more content and consumers in creating a suitable network environment.
Annie Liang 0918-232-183 email@example.com
Sho Chang 0932-217-512 firstname.lastname@example.org